Author Archives: Accidental Web 2.0 Professional

Social Business By Design – A Personal Summary (Chapter 18)

Chapter 18 – Maturity (The  Social Business Unit) 1. Introduction of new Social Business Unit (formal or informal unit) with the following purpose : facilitates social media adoption and use across the company by providing standards, best practices, lessons learned, … Continue reading

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Social Business By Design – A Personal Summary (Chapter 17)

Chapter 17 – Getting started with Social Business 1. Some key notes Clear and obvious motivation and incentives mkust align with the use of new tools to instill behaviour change and sustain a new model of engagement as habits are … Continue reading

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Social Business By Design – A Personal Summary (Chapter 16)

Chapter 16 – Building a Social Business Strategy (The Outputs) 1. Two Major sets of Social Business concepts were introduced in this book. 2. Concept 1 : The 10 Tenets of social business. 3. Concept 2 : Process of Business … Continue reading

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Social Business By Design – A Personal Summary (Chapter 15)

Chapter 15 – Business Cases, Pilots, Return on Investment, and Value (Tying them Together) 1. Figure 15.1, display the ingredients of the Business Cases needed to justify investment in Social Business. 2. A list of the success metric include the … Continue reading

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Social Business By Design – A Personal Summary (Chapter 14)

Chapter 14 – Building Blocks The Elements of Social Business 1. Figure 14.1, moving along in a clockwise fashion, give a sense of the broad picture of the elements. Each elements address one or more of the constituent audiences of … Continue reading

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Social Business By Design – A Personal Summary (Chapter 13)

Chapter 13 – Identifying Priorities and Planning Social Business Design Definition The process of intentionally transforming a business with social media through a well-defined, agile and adaptive process so that both specific and emergent benefits results. 1. Before setting up … Continue reading

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Social Business By Design – A Personal Summary (Chapter 12)

Chapter 12 – Social Business Supporting Capabilities 1.  Community Management : The Essential Social Business Capability a. For any social environment, there is a critical need for some degree of facilitation and this role is typically fulfill a Community Manager … Continue reading

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